This is part of the Nestlé Cocoa Plan, a company’s global initiative to help improve the lives of cocoa farmers and the quality of their products while also assuring a sustainable cocoa supply for years to come.Īs of 2018, the Crunch Bar has been sold to Ferrero Italia (Ferrero SpA), a family-owned Italian-based chocolate and confectionery manufacturer. At the National Confectioners Association’s Sweets & Snacks Expo in Chicago in May 2013, Nestlé USA announced that it will for the first time source 100% certified cocoa beans for the entire line of standard Nestlé Crunch bars. In 2013, Nestlé Crunch began using 100% certified cocoa beans. The Crunch Bar is often viewed as a competitor to the Krackel Bar, made by the Hershey Company. Of course, this is not to detract from the fact that many different demographics of people enjoy the Crunch Bar, and the product has a solid fan base. It also describes the main target market for the Crunch Bar as those being married, and having children of 6 to 11 years old. It also goes on to describe the distinct target market for the Crunch Bar being white women ages 25 to 34, who have graduated high school, and have an income range of around $75,000 a year.
Some of these reasons are to get a burst of energy, to satisfy a craving, or to enjoy a treat.
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“ Strategic Copywriting: How to Create Effective Advertising”, published in 2004, describes a variety of reasons consumers choose to eat Nestlé Crunch. Sometimes Crunch comes as a purely solid slab of chocolate, and sometimes it comes with perforated chocolate squares that break up into smaller slabs, each with its own individually molded “Crunch” namesake on it. The Crunch Bars’ noticeable stand-out name printed in molded chocolate on the candy bar often will see children eating around it so they are left just with the letters, adding a spot of fun to the snack. The Crunch Bar is, as its name implies, crunchy, and has been described as “Music to your mouth”. Nestle Crunch was first released in the year 1938 and is produced as of 2018 by the company Nestle, though will be produced by Ferrero Italia by the end of 2018. The Crunch Bar is made with crisped rice embedded in it, a popular combination for chocolate treats. The Nestlé Crunch Bar is a candy bar in the shape of a relativity flat square of milk chocolate, with its name “Nestlé Crunch” printed in molded chocolate on the front of the candy bar. The bottom side of the Crunch Bar has crisped rice visibly embedded into the chocolate, giving the Crunch Bar its crispy and crunchy texture. The Crunch Bar boldly has its name in large raised molded words on the square chocolate slab that makes up the candy bar. True to its name, the Crunch Bar is indeed crunchy and is considered a tasty and textured candy bar. Nestlé’s Crunch Bar is a crispy and crunchy chocolate bar made from milk chocolate and crisped rice. Crunch Seems Like It’s Shrinking Over Time.The Crunch Crisp, a bar with chocolate, crisped rice, and wafers, a la Kit-Kat, didn't live past the 2010s (per Reddit), nor did the coffee-infused Crunch Mocha (per Candy Critic). And the Crunch White - puffed rice and white chocolate - is still around after decades, if a bit hard to find.
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According to Snack History, Buncha Crunch was only available in movie theaters for nearly two decades, until they popped up in grocery stores in 2012.
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Crunch entered the concession stand market in 1994 with Buncha Crunch - a box full of dime-size crispy rice clusters coated in chocolate.
Bars of chocolate tend to not sell well at movie theaters, where the snacks are bite-sized or suited to repetitive eating - like popcorn and Twizzlers. Several Crunch offshoots took hold in the marketplace, filling overlooked niches, while other attempts have flopped hard. The Crunch Bar isn't just a famous and famously tasty chocolate treat - it's also a well-known brand, meaning it's been a franchise-builder for creator Nestlé.
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